By now you probably have a lot of good ideas for your school's fundraiser. But, aside from knowing what to do, it’s important to know what not to do. Take a look at these five common fundraising mistakes made by school fundraising organizers.
1. Neglecting promotion
You have to spread the word! There are a lot of ways to do this. You can create a website or use social media by making a Facebook event for the fundraiser. You can also post flyers around your school and community and ask school and local papers if you can include a notice about your event in the next issue. Don’t forget word of mouth advertising either! Tell your friends and family and spread the word online, as well. You can even ask teachers at your school to announce the fundraiser to their classes.
2. Skimping on details
Whether you’re promoting your fundraiser with flyers, a Facebook event, or another method, make sure you include all the important information. You will want to provide details like date, time, location, and a general idea of what will be taking place, as well as how much money the items or services will cost and what exactly you’re raising money for. Not giving enough details could keep people from participating, and you want as many people to come out and support you as possible!
3. Lacking enthusiasm
Nothing kills fundraising momentum faster than a bored or uninterested fundraiser. Be excited! You are proud of your team and eager to get support for it, right? So spread that pride and excitement! People will see that you are passionate about the cause, and they’ll want to support it.
4. Making it complicated
Keep your fundraiser as it as simple as possible. It can be easy to get over-zealous in the planning phase and have tons of decorations and snacks and other non-essentials in mind that would be great given enough time and money, but could end up costing more than they’re worth in both money and effort. There are plenty of classic and unique fundraisers that will get you the results you want.
5. Stopping when the fundraiser ends
In all likelihood there will always be another fundraiser. Following up with your supporters makes them more likely to come out and support you for the next one, too—and to tell their friends to do the same. Update your supporters after the fundraiser with how much money was raised and what it will go toward. Thank them for their support as well. If you have a team website or social media page, you can even post pictures of your team using the uniforms or traveling to the competition or whatever it was you raised money for so they can see how their support benefited you.
My Action Pack provides an easy-to-understand turn-key product to market for your next fundraiser. Our books are chock full of free vouchers that are of distinct value to your supporters. Best of all, My Action Pack requires no cash investment on your part. Give us a call and let's discuss how we can make your next fundraising campaign a success!