If your school or youth organization is planning a fundraising campaign, there are several useful tactics that parents and administrators can coach kids on that will lead to a more successful result. Check out the following ideas:
1. Make a “cheat sheet.” A note with a written spiel to say to potential buyers/donors can be used by children teens in case they get nervous. On the back are answers to basic questions donors might ask, such as, “When will I get my popcorn? Mid-November. Can I pay you later? Yes.” Know what the fundraising goal is (playground or sports equipment, computers for the classroom, getting to camp, etc.) and answers to questions like, “Who should I make the check out to?”
2. Set goals. If your child has a goal of selling 100 candy bars and has sold 75, he should tell customers that. You might find someone who will buy those last 25 because they want to help your kid out.
3. Have your child talk to friends in the neighborhood who are selling the same thing so they can each map out their territory instead of inundating every house. Or they could go together (with a parent) and split the sales.
4. Get together with a group of kids (and parents) selling the same item, and hang out outside a church or grocery store (call first!). Then split the credit for the sales.
5. Email may seem like the best way to fund raise, but it’s too easy for the recipient to hit the “delete” button. The personal touch will get more sales, even if it does seem a little scary for your child to make phone calls or go door-to-door. If parents dread going door-to-door with their child, they can always go the lazy route and drive!
6. Repeat after me, kids: “It never hurts to ask.” Many people have a soft spot and an open wallet for kids who come to their house to sell in person because it shows courage. Dealing with rejection can be tough, so explain reasons people may say no, like they might be on a special diet, out of work or paying off debt, or they have been inundated with kids coming to their door and have already bought too much.
7. Always carry fundraising materials with you. Hit people up when you go to the dentist, doctor, family events, your mom and/or dad’s workplace. See no. 8!
8. Parents, decide now if you want to make your child solely responsible for fundraising. Some parents take their kids to their work to have them sell, but it does take a lot of time. If you do decide to take your child to work, then go around lunch time to hit up the workers who are staying in, and then maybe again after the work day ends. This may totally annoy coworkers, so you may just want to put an order form in the break room.
9. Keep good records to make the next fundraiser a snap. Copy order forms before turning them in, then make notes on your copy about who was open to donating and who should be skipped next time. If your child comes across someone who just can’t get enough Action Pack books, for instance (maybe they purchase many of them to give away as Christmas gifts), approach that person first when the next Action Pack fundraiser comes along.
10. Don’t feel obligated to buy. Make sure to tell your kids to tell every potential donor that they have the option of writing a check directly to the organization and foregoing something they might not need. After all, the purpose is not to earn prizes, but to raise money for a worthy cause or goal.
Related Reading: The Top 10 Tips for Selling My Action Pack Books